Getting your website up and running is only the beginning. The next step is to draw attention to your blog and persuade users to actually visit.
Search engine optimization (SEO) is one method of earning more visitors. By raising your organic search traffic, you can convert the occasional visitor into a frequent blog reader.
HostGator’s SEO tools can provide you with easy-to-follow insights and analytics that help improve your search rankings, boost your website traffic, and monitor local competition.
“The best way to start is to build a website that is SEO-friendly. Website-building software that caters to this will help your site rankings to be boosted through allowing you to add and edit title tags, meta tags, and meta descriptions, at a bare minimum,” states Inc. contributor Bubba Page.
SEO is more than stuffing keywords into a blog post. It involves doing research to find relevant keywords, optimizing your images, and linking to authoritative sources. Also, consider the permalink structure—how visitors locate your blog and its internal blog posts.
After your blog setup, be sure to do experiments and measure the results. SEO isn’t a one-time tactic; it’s an ongoing strategy that needs fine-tuning.
Focusing on SEO is essential for growing your readership.